---
title: "MozTrust"
description: "MozTrust is a Moz metric scoring a page's trust based on its link distance from trusted seed sites. Learn how it differs from MozRank and its role in SEO."
url: "https://nodea.io/en/glossary/moztrust"
lang: "en"
updated: "2026-07-13"
---

# MozTrust

> MozTrust is a metric from Moz that measures how trustworthy a page is, based on its link distance from a set of highly credible, trusted seed sites.

**MozTrust** is a metric from Moz that scores how trustworthy a web page is, based on its link distance from a set of hand-picked, highly credible seed sites. Where [MozRank](https://nodea.io/en/glossary/mozrank) measures raw link popularity, MozTrust answers a different question: how close, within the web of links, a given page sits to trusted authorities.

## How MozTrust works

The idea behind MozTrust descends from the TrustRank concept — trust propagates through links, decaying with each additional hop from the source. The starting point is a set of pages considered unambiguously credible (government, educational or renowned institutional sites). The key principles:

- **Trust seed** — a manually selected set of pages of unquestioned credibility, from which distance is measured.
- **Trust decay** — the more clicks separate a page from a trusted source, the lower its MozTrust.
- **Spam resistance** — sheer link volume does not raise trust if those links come from domains far removed from credible sources.

## MozTrust in practice

MozTrust added a qualitative dimension to the picture of a link profile:

1. **Detecting artificial link profiles** — high MozRank with low MozTrust signals links from low-quality link farms.
2. **Assessing domain credibility** — comparing your site's trust against competitors.
3. **Planning link building** — acquiring [backlinks](https://nodea.io/en/glossary/backlink) from domains close to trusted sources.
4. **Filtering link candidates** — rejecting low-trust domains that could harm the link profile.

Conceptually, MozTrust is close to Majestic's modern [Trust Flow](https://nodea.io/en/glossary/trust-flow) metric. Although Moz eventually consolidated its metrics around Domain Authority, the underlying idea — measuring trust by proximity to credible sources — remains relevant in link-quality analysis.

### How does MozTrust differ from MozRank?

MozRank measures link popularity — how many and how strong the links pointing to a page are. MozTrust measures trust — how close, in the link graph, a page sits to sources deemed credible. A page can have many links (high MozRank) yet low trust if those links come from dubious domains.

## Related

- [MozRank](https://nodea.io/en/glossary/mozrank)
- [Trust Flow](https://nodea.io/en/glossary/trust-flow)
- [Domain Authority](https://nodea.io/en/glossary/domain-authority)
- [Backlink](https://nodea.io/en/glossary/backlink)
- [PageRank](https://nodea.io/en/glossary/pagerank)

---

Languages: [pl](https://nodea.pl/pl/slownik-pojec/moztrust.md)  
Site index: [llms.txt](https://nodea.io/en/llms.txt)