---
title: "MozRank"
description: "MozRank is a historic Moz metric scoring a page's link popularity from 0 to 10, inspired by PageRank. Learn how it works and its role in SEO today."
url: "https://nodea.io/en/glossary/mozrank"
lang: "en"
updated: "2026-07-13"
---

# MozRank

> MozRank is a metric from Moz that scores a page's link popularity on a 0-to-10 scale, based on the number and quality of the links pointing to it.

**MozRank** is a metric developed by Moz that scores a web page's link popularity on a logarithmic scale from 0 to 10. It was created as a commercial counterpart to Google's [PageRank](https://nodea.io/en/glossary/pagerank) and measures how many valuable links point to a given URL — the more, and the stronger, those links, the higher the score.

## How MozRank works

MozRank rests on the same intuition as PageRank: a link from a page is a vote for its credibility, and votes from high-authority pages carry more weight. The metric's key characteristics:

- **Link equity flow** — a page passes part of its MozRank to the pages it links to, splitting it across all its outbound links (so-called [link juice](https://nodea.io/en/glossary/link-juice)).
- **Logarithmic scale** — moving from 4 to 5 takes disproportionately more valuable links than moving from 2 to 3.
- **Quality over quantity** — a handful of links from strong domains raises the score more than hundreds of weak ones.

## MozRank in practice

MozRank was used to analyse a site's link profile:

1. **Assessing page strength** — comparing the MozRank of different URLs within a site.
2. **Competitor analysis** — benchmarking your own link popularity against rivals in the search results.
3. **Prioritising link building** — choosing valuable sources of [backlinks](https://nodea.io/en/glossary/backlink).

Today MozRank has given way to Moz's more elaborate metrics such as [Domain Authority](https://nodea.io/en/glossary/domain-authority) and Page Authority, which combine many signals. Still, the metric is worth knowing because it captures a fundamental SEO principle — a page's value grows with the quality of the links pointing to it.

### Does MozRank still matter in SEO?

MozRank was a metric inspired by PageRank, but Moz eventually replaced it with more sophisticated scores like Domain Authority and Page Authority. Today it's viewed largely as historic — it illustrates the idea of measuring link strength, though newer, multi-signal metrics are used in practice.

## Related

- [PageRank](https://nodea.io/en/glossary/pagerank)
- [Domain Authority](https://nodea.io/en/glossary/domain-authority)
- [MozTrust](https://nodea.io/en/glossary/moztrust)
- [Backlink](https://nodea.io/en/glossary/backlink)
- [Link juice](https://nodea.io/en/glossary/link-juice)

---

Languages: [pl](https://nodea.pl/pl/slownik-pojec/mozrank.md)  
Site index: [llms.txt](https://nodea.io/en/llms.txt)