---
title: "Location Extension"
description: "A Google Ads location extension shows your business address next to an ad. Learn how it works, its link to Business Profile and its local-traffic benefits."
url: "https://nodea.io/en/glossary/location-extension"
lang: "en"
updated: "2026-07-13"
---

# Location Extension

> A location extension is a Google Ads asset that displays a business address, a map and a distance, encouraging users to visit a physical store.

A **location extension** (now part of Google Ads "assets") is an ad element that displays the business address next to the ad, a map marker and — on mobile — the distance and a navigation button. Its purpose is to connect an online ad with a physical point of sale and encourage the user to visit a brick-and-mortar location.

## How a location extension works

The extension works in tandem with a [Google Business Profile](https://nodea.io/en/glossary/google-business-profile). Once you link your [Google Ads](https://nodea.io/en/glossary/google-ads) account to a verified profile, the system automatically pulls the address, opening hours and contact details from it and shows them beneath the text ad. Google decides dynamically when to display the extension — it appears most often when the query is local in nature or the user is near the location.

On a phone, tapping the address launches navigation in Google Maps, shortening the path from ad to real visit. The extension also uses [geotargeting](https://nodea.io/en/glossary/geotargeting) to match the displayed location to where the user is.

## Location extensions in practice

Location extensions are indispensable for businesses with physical premises: restaurants, shops, salons, workshops and clinics. They increase ad visibility (taking up more space in results), build trust through a concrete address, and drive offline visits — Google can measure store visits as a conversion type. It is worth combining the extension with other assets, such as [callout extensions](https://nodea.io/en/glossary/callout-extension) and call extensions, and supporting it with [local SEO](https://nodea.io/en/glossary/local-seo) to maximise nearby traffic.

### Does a location extension cost extra?

Adding the extension is free — you pay only for clicks on the standard basis. A click on the address or a navigation button is billed the same as a click on the ad itself. Simply displaying the extension incurs no additional cost.

### What do I need to enable a location extension?

You must link your Google Ads account to a verified Google Business Profile. The address, opening hours and contact details shown next to the ad are pulled from that profile.

## Related

- [Google Ads](https://nodea.io/en/glossary/google-ads)
- [Google Business Profile (Google My Business)](https://nodea.io/en/glossary/google-business-profile)
- [Local SEO](https://nodea.io/en/glossary/local-seo)
- [Geotargeting](https://nodea.io/en/glossary/geotargeting)
- [Callout Extension](https://nodea.io/en/glossary/callout-extension)

---

Languages: [pl](https://nodea.pl/pl/slownik-pojec/rozszerzenie-lokalizacji.md)  
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