---
title: "Google Knowledge Panel"
description: "The Google Knowledge Panel is an info box in search results about a person, brand or place. Learn its data sources, the Knowledge Graph and how to get one."
url: "https://nodea.io/en/glossary/google-knowledge-panel"
lang: "en"
updated: "2026-07-13"
---

# Google Knowledge Panel

> The Google Knowledge Panel is an information box shown alongside search results that presents concise, structured facts about a person, brand, organisation or place.

The **Google Knowledge Panel** is an information box that appears in search results — usually on the right on desktop and at the top on mobile. It contains concise, organised facts about a specific entity: a person, company, brand, product, organisation, place or event, giving the user key information without having to click through to a website.

## What the Knowledge Panel is built on

The panel is generated automatically from the [Knowledge Graph](https://nodea.io/en/glossary/knowledge-graph) — Google's vast knowledge base that links entities through relationships and facts. The data is drawn from many sources, including:

- public knowledge bases such as Wikipedia and Wikidata;
- official websites and social media profiles;
- [structured data](https://nodea.io/en/glossary/structured-data) (schema.org) implemented on a site;
- business profiles and other verified industry sources.

Depending on the type of entity, the panel may display a logo, description, address, opening hours, contact details, links to social profiles, and even related people or products.

## Practical application

For a brand, appearing in the knowledge panel is a strong signal of credibility and recognition — it builds trust, occupies a prominent spot in the [search results](https://nodea.io/en/glossary/serp), and reinforces [brand image](https://nodea.io/en/glossary/branding). Many users treat the panel's information as official and authoritative.

You cannot, however, order or buy a knowledge panel. What you can do is improve the odds of earning one by keeping data consistent across the web, implementing structured data, building a presence in credible sources, and — once a brand is already recognisable — verifying the panel and submitting corrections directly to Google. These are activities at the crossroads of SEO and building a brand's topical authority.

### How do you earn a Knowledge Panel for your brand?

Google generates a panel automatically once it considers an entity notable enough and holds verified data about it. Consistent presence in credible sources, schema.org structured data, a Wikipedia entry and an up-to-date business profile all help. A panel cannot be purchased.

## Related

- [Knowledge Graph](https://nodea.io/en/glossary/knowledge-graph)
- [SERP](https://nodea.io/en/glossary/serp)
- [Structured data](https://nodea.io/en/glossary/structured-data)
- [Google Business Profile (Google My Business)](https://nodea.io/en/glossary/google-business-profile)
- [Branding](https://nodea.io/en/glossary/branding)

---

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